Nine has announced it has secured the rights to the Australian Open from 2020-2024.
The $300 million, five-year deal covers exclusive rights to all premium tennis played in Australia across broadcast, streaming, mobile, digital and social platform, including the Hopman Cup in Perth and the Brisbane, Sydney and Hobart Internationals.
The deal breaks Seven’s 40 year grip on the prized event, strategically placed ahead of the television ratings year.
Nine is currently in negotiations with Cricket Australia for broadcasting rights and it is yet to be determined how the new Tennis deal will affect deep pockets and summer scheduling.
"The factory of the future will have only two employees, a man and a dog. The man will be there to feed the dog. The dog will be there to keep the man from touching the equipment" – Warren Bennis
Nine has announced it has secured the rights to the Australian Open from 2020-2024.
The $300 million, five-year deal covers exclusive rights to all premium tennis played in Australia across broadcast, streaming, mobile, digital and social platform, including the Hopman Cup in Perth and the Brisbane, Sydney and Hobart Internationals.
The deal breaks Seven’s 40 year grip on the prized event, strategically placed ahead of the television ratings year.
Nine is currently in negotiations with Cricket Australia for broadcasting rights and it is yet to be determined how the new Tennis deal will affect deep pockets and summer scheduling.
